PPC Consultant - Google Ads Winchester
Stop wasting money and make this work for you
PPC Marketing is an important part of an ongoing digital marketing strategy to bring you more customers and higher conversion rates at profitable returns.
How I Can Improve Your Ads
Campaign Optimisation
Setup a new PPC campaign properly or overhaul current campaigns you may be running. Default settings are often wrong & ongoing optimisation is really where the returns are made. Google Ads is ever-changing, keep on top of it.
PPC Audits
A deep dive into your account structure, campaign settings, keyword match types, Ad copy itself and many more aspects. Audits are for more complex accounts and those spending over £3000/month generally but can be run on any account.
Keyword Research
By targeting the right keywords, your ads show up when they’re most relevant, driving traffic that’s more likely to convert. In short, it’s about getting your business in front of the right audience, at the right time, to maximize your ad budget.
Smart Bidding
Use Google’s machine learning systems to bring your business information fully into the Ad auction to get the most from your pay per click results. The days of settings bids manually keyword by keyword for most accounts, are over. Target CPA & Target ROAS based on your actual conversion data is the way forward.
Competitive Analysis
Using top-level tools, I help you spot gaps, identify winning tactics, and refine your own approach to outbid or outperform them. This analysis is about using insights from your industry to make smarter decisions and maximize your ad spend.
Campaign Types
Google has 4 or 5 main campaign types these days: Search, Display, Video (YouTube Ads), Demand Generation and the relatively new Performance Max – which may or may not work for you, ask me about it. Plus, there’s…
Google Shopping
An essential channel for any e-commerce site, I can build you highly efficient Shopping campaigns and really dig into Google Merchant Centre to get the most from your feed.
Analytics & Reporting
Ensure conversions are being tracked properly and reported on efficiently. How can you optimise if you don’t know what’s working? I’ll work with your technical people to measure what needs measuring and report on performance and give recommendations.
PPC Does Work
As Google pushes Ads higher and higher up the search engine results pages (SERPs), it’s imperative to be visible for your key products or services. The trick is to be visible without wasting money. This is what I do.
If you are struggling to find the right google ads management agency – see how I can help improve your digital advertising and increase your return on investment (ROI).
I’ve audited many accounts over the past 10 years that are literally throwing money down the drain due to poor management and structure of their account. Stop being one of those and move to the bright side of Google Ads.
Based in Winchester, I’ve managed and improved Ads accounts across a variety of industries and customer types.